- Make it clear that the views expressed in the blog do not necessarily represent the views of the employer.
- Respect the company’s confidentiality and proprietary information.
- Ask your manager if you have any questions about what is appropriate to include in the blog.
- Be respectful to the company, employees, customers, partners, and competitors. Criticise but be balanced, give opportunity for feedback, and be justifiable.
- Observe company requests that topics not be discussed for confidentiality or legal compliance reasons.
- Ensure that your blogging activity does not interfere with your work commitments or employee relations.
- Tell the truth and write with balance and accuracy. Acknowledge and correct mistakes promptly. Acknowledge conflicts of interest.
- Keep records of original posts and indicate where a message has been edited or summarized.
- Be prepared to delete inappropriate posts and spam or off-topic material.
- Reply to e-mails and comments promptly and be prepared to explain how complaints are being dealt with.
- Don’t steal copyright material. Link to online references and original source materials directly.
- Keep private issues private and don’t jeopardise the company’s working relationships.
- Source: Nick Lockett, DL Legal
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