Web Search Optimization Tips

Here are a few well known and some not so known pointers in getting better search engine rankings for your web site.
1.        The keywords meta tag is extremely important.
2.        Use plural keywords i.e. blogs instead of blog
3.        Secondly, the description meta tag is also important.
4.        Make sure the title tage is descriptive. Keywords in your title is very important with Yahoo! Search.
5.        Use your keywords in the HTML Heading tags.  
6.        Leave keywords in comment tags.
7.        Tell the search engine spider when to come back using the revisit-after meta tag.
8.        Tell the search engine spider to also index all pages linked on your page using the name=”robots” content=”index, follow” meta tag.
9.        To subtly boost the number of keywords on a page, set the text color to one similar to your background. Insert a sentence, containing your top 6 keywords, at the bottom of your main page.
10.        Know your audience.
11.        Get recommendations.
12.        Use promotions and cross-promotions to attract visitors.
13.        Easy submission to all major search engines using AddMe.com or DMOZ.org
14.        Use Google Adwords
15.        Use Google to find out how many websites are linking to yours. i.e. link:yoursite.com
16.        Finally check out the Search Engine Marketing Kit.

Toughest Interview Questions

If some of you are about to go through this part of your job hunting phase, these are some of the toughest questions that you’ll need to answer.  

  1. Tell me about yourself.
  2. What makes you unique?  
  3. What interests you the most about this position? What interests you the least?  
  4. What did you like most about your last job? What did you like least?  
  5. Why did you leave (or are you leaving) your last job?  
  6. Why do you want this job? or Why do you want to work for us?  
  7. What would you do if your boss asked you to do something you felt was unethical?  
  8. What are your salary expectations?

Read more about the 8 toughest interview questions.

12 Rules of Blogging

  • Make it clear that the views expressed in the blog do not necessarily represent the views of the employer.  
  • Respect the company’s confidentiality and proprietary information.  
  • Ask your manager if you have any questions about what is appropriate to include in the blog.  
  • Be respectful to the company, employees, customers, partners, and competitors. Criticise but be balanced, give opportunity for feedback, and be justifiable.  
  • Observe company requests that topics not be discussed for confidentiality or legal compliance reasons.  
  • Ensure that your blogging activity does not interfere with your work commitments or employee relations.  
  • Tell the truth and write with balance and accuracy. Acknowledge and correct mistakes promptly. Acknowledge conflicts of interest.  
  • Keep records of original posts and indicate where a message has been edited or summarized.  
  • Be prepared to delete inappropriate posts and spam or off-topic material.  
  • Reply to e-mails and comments promptly and be prepared to explain how complaints are being dealt with.  
  • Don’t steal copyright material. Link to online references and original source materials directly.  
  • Keep private issues private and don’t jeopardise the company’s working relationships.
  • Source: Nick Lockett, DL Legal